SEO Specialist | Digital Marketer


With a background in both technical SEO and paid media, I’ve delivered results across B2B and B2C sectors. From deep-dive audits and content optimisation to paid search and analytics, I love the challenge of improving performance in measurable, meaningful ways.

Currently, I’m a Junior Account Manager at WRD, where I lead on-page and off-page optimisation projects, conduct in-depth technical audits, and run performance-driven campaigns across Google Ads, Microsoft Ads, and LinkedIn. I also manage client communications and reporting, ensuring transparency and trust are at the heart of every relationship.

I also love putting my technical SEO skills to the test, so be on the lookout for some of the easter eggs I’ve left dotted around the site. If you’re up for the challenge, you can also have a go at my Technical SEO Treasure Hunt.

My Skills

SEO Strategy
Technical audits, keyword research, site structure, content optimisation, and link building tailored to your market.

Technical SEO
Screaming Frog, GA4, Search Console, Tag Manager, spotting crawlability issues, tracking performance, and improving site health.

Paid Media Campaigns
Running ROI-focused ads across Google Ads, Microsoft Ads and LinkedIn.

CMS & Code Familiarity
Comfortable working with WordPress & Drupal, plus basic HTML, CSS & JS for efficient fixes.

Data & Reporting
Custom dashboards and reports via Looker Studio, conversion tracking with GTM to ensure clarity throughout the reporting process.

A Bit About Me

After graduating with a BA in English from the University of Bristol, I translated my passion for words and the stories behind them into digital marketing. I initially started out with content marketing, then quickly expanded into SEO and PPC, driven by curiosity, data, and a love of puzzles.

Along the way, I’ve earned certifications in:

  • Google Analytics 4 (GA4)
  • Google Ads (Search & Video)
  • LinkedIn Marketing Insider
  • Meta Digital Marketing Associate
  • Blue Array Technical SEO
  • SiteBulb JavaScript SEO
  • And more on my LinkedIn

Results, Not Just Traffic

I’ve worked with start-ups, SMEs, and established brands to help them get seen and stay seen online. Whether optimising legacy content, identifying new keyword opportunities, or planning integrated PPC strategies, I focus on tangible outcomes, not vanity metrics.

Outside of Work

  • Climbing (currently at Grade 6B bouldering)
  • Watching too many films and losing on Cine2Nerdle
  • Building side projects like the world’s first Technical SEO Treasure Hunt
  • Gaming, reading, and absorbing digital trends.

Let’s Connect

I’m always open to new opportunities, collaborations, or just a chat about SEO, strategy, or what you’re currently working on. Feel free to connect with me on LinkedIn.